At Bask Health, we understand that building a successful telehealth practice goes beyond offering virtual consultations. You need a business model that aligns with your services, your patient demographics, and your long-term goals. The right model can be the difference between sustainable growth and unnecessary complexity.
We’ve designed our platform to support various telehealth business models, allowing you to manage every aspect of your practice easily—from patient scheduling and secure communication to billing and compliance. Whether you’re exploring subscription-based models, pay-per-visit approaches, or even partnerships with other healthcare providers, Bask Health helps streamline your operations so you can focus on what matters most.
In this article, we’ll explore different types of telehealth business models, their pros and cons, and how to choose the right one for your practice. Moreover, we’ll show you how Bask Health can make each model work for you.
The Building Blocks of a Telehealth Business Model
Before diving into the various models, it’s important to understand the essential components that are a must for any telehealth business. These components ensure your practice runs smoothly, remains compliant, and generates sustainable revenue. At Bask Health, we make sure all of these elements are integrated into our platform, so you’re set up for success from day one.
Revenue Streams: Which Model Fits Your Practice?
When choosing a telehealth business model, one of the first decisions you’ll make is how to generate revenue. Different models work for different types of practices, and it’s crucial to select one that fits your service offerings, patient needs, and long-term goals.
Let’s take a look at a few popular models and how Bask Health supports them.
Subscription-Based Models: Predictable Income and Continuous Care
A subscription-based telehealth business model allows patients to pay a regular fee—usually monthly or annually—for continuous access to care. This model works particularly well for chronic disease management, mental health services, and any healthcare specialty where patients require frequent consultations or follow-ups.
Pros of Subscription-Based Models:
- Predictable revenue: Since patients subscribe to ongoing care, you have a steady, reliable income stream.
- Patient loyalty: Subscriptions encourage long-term relationships between patients and healthcare providers.
- Accessible care: Patients feel comfortable seeking care whenever they need it, without worrying about individual costs.
Cons of Subscription-Based Models:
- Commitment required: Some patients may be reluctant to commit to long-term care if they only need occasional services.
- Pricing structure: Finding the right price point can be challenging, as you need to balance accessibility with profitability.
At Bask Health, our platform makes it easy to manage subscription tiers and recurring payments, so you can focus on patient care while we handle the billing. Whether you’re offering teletherapy or managing a chronic disease care plan, we ensure your subscription model is streamlined and efficient.
Pay-Per-Visit Models: Flexibility for Providers and Patients
The pay-per-visit model is a popular option for telehealth practices that offer consultations on an as-needed basis. Patients pay for each visit individually, which can be ideal for general healthcare services, urgent care, or specialist consultations like dermatology or orthopedics.
Pros of Pay-Per-Visit Models:
- Flexible for patients: Patients only pay when they need services, making it more accessible for one-time or short-term care.
- Simple structure: The model is easy to understand for both patients and providers—no long-term commitments or recurring payments.
- Scalability: As demand for your services grows, you can easily adjust pricing based on patient volume.
Cons of Pay-Per-Visit Models:
- Unpredictable income: Unlike subscription models, pay-per-visit models can result in fluctuating revenue, making long-term financial planning more difficult.
- Limited patient engagement: Without a long-term relationship, it may be harder to build loyalty with patients who only seek care occasionally.
With Bask Health, you can easily implement a pay-per-visit model. Our platform handles everything from appointment scheduling to secure payment processing, ensuring a smooth experience for both you and your patients. Plus, we provide insights into patient patterns, helping you adjust pricing and services to meet demand.
B2B Partnerships: Expanding Your Reach Through Collaboration
Another innovative telehealth business model is forming B2B partnerships with other healthcare providers, insurance companies, or corporate wellness programs. This model involves collaborating with other businesses to offer telehealth services to their employees or clients, expanding your patient base, and creating new revenue streams.
Pros of B2B Partnerships:
- Wider reach: Partnering with other organizations allows you to tap into new patient populations that might not otherwise seek out telehealth services.
- Increased credibility: Being associated with established companies or healthcare providers can boost your practice’s reputation and visibility.
- Scalability: Partnerships can lead to rapid growth by exposing your services to a broader audience, often in multiple regions.
Cons of B2B Partnerships:
- Negotiation complexity: Securing B2B partnerships often requires negotiating terms, pricing, and services, which can be time-consuming.
- Dependency on partners: If your partner’s business slows down or changes direction, it could impact your revenue.
Bask Health supports B2B partnerships by providing an adaptable platform that integrates seamlessly with other healthcare systems and corporate wellness programs. Our tools ensure that your practice remains compliant and scalable, no matter how large or complex the partnership becomes.
Hybrid Models: Combining In-Person and Virtual Care
Hybrid models are becoming increasingly popular, particularly for practices that want to offer both in-person and virtual services. A hybrid telehealth business model allows patients to receive care in whichever format best suits their needs, combining the convenience of telehealth with the reassurance of face-to-face interactions.
Pros of Hybrid Models:
- Versatile care options: Patients can choose between in-person visits and virtual consultations, depending on their preferences and medical needs.
- Broader patient base: By offering both types of care, you appeal to patients who may be hesitant to embrace fully virtual healthcare.
- Better patient outcomes: The flexibility of hybrid models often leads to improved patient engagement and satisfaction, as patients can switch between in-person and virtual visits as needed.
Cons of Hybrid Models:
- Complex logistics: Managing both in-person and virtual appointments can complicate scheduling and staffing.
- Higher operational costs: You may need to maintain a physical office, in addition to your virtual infrastructure, which can increase overhead.
With Bask Health, transitioning to a hybrid model is simple. We offer tools that allow you to manage both types of appointments seamlessly. You will be able to meet the needs of all your patients, whether they prefer in-person or virtual care.
Aligning Business Models with Healthcare Specialties
Not all telehealth business models work equally well for every type of healthcare practice. It’s important to choose a model that aligns with your specialty and your patient demographics. Here’s how some specialties match up with different models:
- Primary Care: A pay-per-visit model is often ideal for primary care, as it offers flexibility for patients who may only need occasional consultations. However, a subscription-based model can work for those offering continuous care for chronic conditions like diabetes or hypertension.
- Mental Health Services: Mental health practices typically benefit from subscription-based models, as patients often require regular sessions. This model provides predictable revenue and allows patients to receive ongoing care without worrying about individual session costs.
- Specialists (Dermatology, Orthopedics): A pay-per-visit model works well for specialists, as patients often seek out these services for one-off consultations or second opinions. However, specialized care can also be offered through B2B partnerships with other healthcare providers or insurance networks, expanding your patient base.
No matter your specialty, Bask Health’s platform supports a range of telehealth business models, ensuring that you can tailor your practice to meet the needs of your patients while maximizing efficiency and profitability.
Choosing the Right Telehealth Business Model for Your Practice
So how do you decide which telehealth business model is right for you? Consider the following factors:
- Patient Needs: Are your patients seeking ongoing care, or do they need consultations on an as-needed basis? A subscription model might work better for ongoing care, while pay-per-visit could be more appropriate for one-off consultations.
- Revenue Goals: Do you want predictable income each month, or are you comfortable with fluctuations? Subscription models provide steady revenue, while pay-per-visit models can lead to more variable earnings.
- Operational Capacity: Are you prepared to manage a complex B2B partnership, or would you prefer a simpler model with fewer moving parts? If scalability is your goal, partnerships can help you grow quickly, but they require more logistical planning.
Bask Health is here to support whichever model you choose. Our platform is designed to adapt to your needs, whether you’re managing a virtual clinic, exploring B2B partnerships, or offering hybrid care.
Why Bask Health is Your Partner for Success
At Bask Health, we believe that healthcare providers should focus on what they do best—taking care of patients. That’s why we’ve built a platform that supports every aspect of your telehealth business, from patient management to compliance.
Whether you’re launching a new telehealth practice or scaling an existing one, we’re here to help you build a business model that works. With Bask Health, you’ll have the tools you need to thrive in the ever-evolving telehealth landscape.
Ready to get started? Learn more about how Bask Health can support your practice at