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    Small Business Ideas for Stay-at-Home Moms to Start
    Startups
    Telehealth
    Business Ideas

    Small Business Ideas for Stay-at-Home Moms to Start

    Discover the best small business for stay-at-home moms. Explore flexible, profitable ideas you can start today without sacrificing family time.

    Bask Health Team
    Bask Health Team
    08/12/2025
    08/12/2025

    The pandemic pushed 47% of moms to start side hustles. They needed extra income while caring for their children at home. The business landscape for stay-at-home moms has changed dramatically over the last several years - we've seen it ourselves. Women now own 42% of all U.S. businesses, but the average earnings of female entrepreneurs still lag behind those of their male counterparts.

    Here's the exciting part - stay-at-home mom businesses have never had better opportunities to thrive. The handmade market has exploded to $46.7 billion, and online platforms serve over 100 million combined users. You can now utilize your skills and knowledge right from home.

    These home-based business ideas are a great way to get the flexibility you need. You choose your hours and workload. In this piece, I'll share tested business ideas that can help you earn while focusing on your most important role: raising your family.

    Think starting a small business for stay-at-home moms is just extra pocket change? Scroll down — the right idea could replace your 9-to-5 entirely.

    Key Takeaways

    • The right small business for stay-at-home moms offers both flexibility and profitability.
    • Creative, service-based, and digital models allow moms to work around family schedules.
    • Telehealth is a fast-growing, mom-friendly industry with 24%+ annual growth through 2030.
    • Low-startup-cost ventures like Etsy shops, virtual assistance, and digital products can scale over time.
    • Platforms like Bask Health simplify launching healthcare businesses from home.

    Creative and Craft-Based Business Ideas

    The digital world has made it easier for stay-at-home moms to turn their creative skills into money-making ventures. Here are five craft businesses you can start with little money up front that could bring in substantial income.

    Selling handmade products on Etsy

    Etsy has become a great platform for creative moms with over 90 million active users looking for unique, handcrafted items. A stay-at-home mom started making wall art prints on Etsy with just a printer in her garage and earned $23,000 this year. Etsy works well because you can start small and grow your business at your own pace.

    Most new sellers start with $300-$400 for a good printer and materials. The secret to success among millions of listings isn't about selling what you love - it's about creating products that solve problems or fill specific needs.

    Starting a home baking or cake business

    Your baking hobby could turn into a business if your treats are always the first to vanish at school events. A home bakery lets you scale up slowly - you can take weekend orders while juggling other responsibilities.

    The startup costs stay low since you probably have most kitchen equipment already. Many successful bakers start by selling to people they know before moving to farmers' markets or local events. Smart pricing should cover ingredients, work time, and running costs instead of matching other bakers' prices. One experienced baker says, "You'll need to keep track of both revenue and expenses to ensure you're making money on everything you sell."

    Making and selling candles or soaps

    The handmade soap and candle market keeps growing, with U.S. candle sales alone estimated at over $3 billion annually. These products appeal to health-conscious buyers who want alternatives to commercial products with harmful chemicals.

    Candle and soap making fit perfectly around kids' schedules. The profit margins look great too - $5 worth of materials can sell for $20 or more. Many mom entrepreneurs begin with simple melt-and-pour soaps or basic candles before adding bath bombs, shampoo bars, or specialty candles to their lineup.

    Designing and selling custom T-shirts

    The custom T-shirt market sits at $5.16 billion in 2024 and should grow by 11.5% yearly through 2030. Print-on-demand services like Printify have changed the game by removing the need for inventory and big investments.

    You can design shirts using simple tools like Canva and let print-on-demand services handle everything else. This approach lets you focus on design and marketing while keeping your schedule flexible.

    Creating and selling digital art or printables

    Digital products might be the simplest way for moms to earn passive income. Art-related online sales hit nearly $12 billion in 2023, and printables have become popular with busy parents who value convenience.

    Canva helps you create wall art, planners, journals, or coloring pages for free. Unlike physical items, you can sell digital products repeatedly without extra costs. One creative mom shares, "I decided to scrap the 'print' model entirely and list every photo I'd ever sold as a digital download. This way, customers could just buy the file and print it themselves, and I didn't have to worry about going to the post office."

    These business ideas work well with family life and can grow as you find more time and resources to invest in them.

    Service-Based Business Ideas for Moms

    Service-based businesses give stay-at-home moms a perfect way to start their entrepreneurial journey. These ventures let you use skills you already have and help you manage work around your family's schedule.

    Offering childcare or babysitting services

    Home-based daycare fills a significant need, especially with childcare shortages across the country. You can skip the big costs of commercial centers by running it from your home. This makes it an available option if you don't have much money to invest.

    You'll want to check out your local childcare market and know the legal rules before you start. Most states want you to get a license if you care for more than five children, including your own. You can usually watch up to six unrelated children during school hours in registered homes, plus six more school-age kids after that.

    The best part? You can make money while spending time with your children.

    Becoming a virtual assistant

    Virtual assistance might be the most flexible business model for stay-at-home moms. The work has tasks like data entry, email management, social media coordination, and customer service.

    Start by listing your marketable skills—companies hire virtual assistants to handle tasks they're too busy for or don't know how to do. Your work history, life experience, and cultural background can give you unique ways to help your clients.

    Companies like Sparent pay about $22.50 per hour, whatever your location, which creates steady income. The biggest advantage is flexibility—you can work during naps, school hours, or evenings, and you retain control over your schedule.

    Starting a home organization or cleaning service

    Professional organizing can bring in good money if you're good at home staging and organization. Home organizers make between $20,000 and $80,000 yearly, based on whether they work part-time or full-time.

    Real estate agents often team up with home organizers to stage properties before listing them. The growing trend toward minimalist living has created more need for organizational services.

    You could focus on specific areas like kitchen organization, home offices, closet design, or helping people during big changes like moving or downsizing. Try helping friends and family first to build a portfolio of before-and-after photos that will attract paying clients.

    Providing pet sitting or dog walking

    Pet care services bring both joy and income for animal lovers. Dog walkers in Canada earn nearly $47,000 yearly on average, with higher rates in big cities.

    Getting started is easy—you can use apps like Rover to connect with pet owners who just need dog walking, drop-in visits, or overnight care. You might also want to register your business and get insurance since you could be responsible if something happens to clients' pets in your care.

    Pet sitting helps reduce stress through animal companionship and lets you earn without giving up family time. You can pick your hours and workload, which makes it perfect for balancing parenting with making money.

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    Digital and Online Business Ideas

    The digital world has transformed how stay-at-home moms approach entrepreneurship. They can now build businesses with low startup costs and unlimited earning potential. These online ventures fit perfectly around family life - during naptime, after bedtime, or whenever a few quiet hours present themselves.

    Starting a blog or YouTube channel

    A mom's life changed completely through blogging. She cleared all debt, paid off her mortgage, and her husband retired at age 30. Many people think blogs are dying, but they remain powerful business platforms when you discover your niche and stay authentic. YouTube shows similar promise—a full-time mom grew her channel from zero to 144,000 subscribers. She now earns six figures yearly while managing her channel.

    Pick topics that excite you. A successful mom blogger shares this advice: "What do you stay up late doing when the kids finally go to bed? Let that drive your decision on what you want to blog about". These platforms complement each other well. YouTube builds visibility while your blog serves as a home base under your control.

    Becoming a freelance writer or editor

    Freelance writing gives incredible flexibility. A mom reached a six-figure income within two years while raising her young child. The basic requirements are simple—a professional email address, word processing software, and a writing portfolio.

    Start by identifying your expertise. Pay rates vary, but part-time work can generate significant income. One mom shares her experience: "Even if you're a slow writer, after writing a few blog posts, I swear you'll be able to whip out an 800-word blog post in one day!". This translates to $1,000 monthly with just three weekly articles at $100 each.

    Selling digital products or courses

    Digital products give busy moms a great way to earn passive income. Create once and sell repeatedly without managing inventory. Your products keep earning while you sleep or take care of your children.

    Popular options include:

    • Printable planners and journals
    • Digital art and wall prints
    • Canva templates for social media
    • Educational resources
    • E-books and online courses

    Software programs represent the main startup cost, and product creation easily fits around family life.

    Affiliate marketing and social media influencing

    Affiliate marketing works like "a super nanny – who pays you!". You earn commissions by recommending products you love when readers buy through your links. Social media influencing lets you monetize your authentic parenting experiences.

    Most people start with affiliate programs for their favorite brands. Baby carriers, organic skincare, and many other companies offer generous commissions to mom bloggers. The number of stay-at-home "mompreneurs" keeps growing as brands recognize moms' purchasing power and influence.

    Health and Wellness Business Opportunities

    The healthcare industry is a chance for entrepreneurial moms who want flexible work arrangements. The telehealth market will grow at an impressive 24.3% compound annual rate between 2024 and 2030. This makes it the right time to think about this path for your stay-at-home business venture.

    Starting a telehealth business from home

    Telehealth entrepreneurship lets moms provide remote healthcare services to patients nationwide while they take care of their families. Studies show that 41% of patients who use telehealth services wouldn't have received care otherwise. This shows a clear market need. Most patients seek care outside traditional business hours, which lines up well with a mom's often unpredictable schedule.

    You'll need these essentials to launch:

    • A detailed business plan outlining services and financial projections
    • Compliance with state licensing requirements (approximately $1000 per state)
    • HIPAA-compliant technology to protect patient information

    Understanding telehealth business models

    Telehealth businesses usually follow two paths: subscription-based recurring revenue models or pay-per-visit flexibility. Subscription models give predictable income, while pay-per-visit options offer adaptability—a vital factor when juggling family obligations. Research reveals 37% of patients using telehealth resources follow their treatment plans better. This creates reliable business outcomes.

    Telemedicine startup costs and planning

    Traditional telehealth startups need substantial investment—technology alone can range from $50,000 to $200,000. Modern platforms have made these costs much lower. Simple telehealth solutions start at just $29 per month, and premium features range from $29 to $599 per month.

    Your business plan needs nine core components: customer segments, value propositions, channels, customer relationships, key resources, activities, partnerships, cost structures, and revenue streams.

    Benefits of telehealth for moms and families

    Telehealth goes beyond business potential by offering remarkable flexibility to mom entrepreneurs. Cloud-based infrastructure grows with your patient numbers. Your business can expand while you maintain family time. Healthcare facilities report 70% less process handling time with digital health platforms. This lets you manage operations between school pickups and family duties.

    Families who use telehealth services gain several benefits. These include convenience, less exposure to germs in waiting rooms, saved commute time, and access to specialists, whatever their location.

    How Bask Health Supports Mom Entrepreneurs

    Bask Health creates solutions that help stay-at-home moms enter the telehealth industry. Mom entrepreneurs can now build profitable healthcare businesses while taking care of their families.

    Tools and services offered by Bask Health

    We've built a complete white-label telehealth platform that mom entrepreneurs can brand as their own. Think of it as "Shopify for Telehealth." Our system has:

    • Customizable drag-and-drop telehealth questionnaires
    • Nationwide medication delivery through integrated pharmacy networks
    • Built-in analytics that track business performance
    • Reliable HIPAA-compliant infrastructure for secure patient communication

    Our platform handles all the complex backend work. This lets you grow your business while staying present for your family.

    How Bask Health simplifies telehealth business management

    The system combines core roles smoothly, so you won't need to hire separate healthcare providers, technology experts, or compliance advisors. Mom entrepreneurs can save up to four hours of administrative work each week. This means more quality time with their families.

    We provide affordable solutions that start at just $29 per month. Your business can launch quickly, too. Traditional telehealth ventures take months to develop, but our no-code platform gets you started in days.

    Why moms choose Bask Health for their startups

    Stay-at-home moms love our platform's exceptional flexibility that works around unpredictable family schedules. You can pick between subscription-based recurring revenue or pay-per-visit options based on your needs.

    Our cloud-based infrastructure expands with your patient numbers. Your business grows without taking time away from your family. Healthcare facilities spend 70% less time handling processes with our digital health platform. This means you can manage your business between school pickups and family duties.

    Conclusion

    Stay-at-home moms have amazing business potential. The numbers prove it - 47% started side hustles during the pandemic. Your skills can turn into money-making ventures while you focus on your most important job - being a parent.

    Starting a business doesn't have to be complicated. Etsy shops, home bakeries, and digital products are great ways to begin without spending much. Service-based businesses like virtual assistance or pet sitting can bring in money right away. You can run a blog or do affiliate marketing during those quiet moments when the kids are asleep.

    Telehealth is becoming huge in the digital world. The growth numbers are a big deal as they show an over 24% yearly increase through 2030. This field works great for moms who want flexible hours while helping people with their health needs.

    Here at Bask Health, we know what mom entrepreneurs face every day. Our white-label telehealth platform cuts through technical hassles and paperwork. You'll save about four hours every week - that's more time with your family. Our affordable solutions start at just $29 monthly, and you can launch your business in days, not months.

    Whatever business you pick, your entrepreneurial trip shouldn't take away from family time. The best mom-owned businesses work with parenting duties instead of against them. Your mom's view gives you an edge - you spot and fix problems others might miss.

    Now is the time to start. The right business model plus your skills can give you both financial freedom and the family life you want.

    References

    1. Ownr. (n.d.). 25 business ideas for moms. Retrieved August 6, 2025, from https://www.ownr.co/blog/business-ideas-for-moms/
    2. LinkedIn. (n.d.). Home-based business ideas for moms: Start your dream with confidence. Retrieved August 6, 2025, from https://www.linkedin.com/pulse/home-based-business-ideas-moms-start-your-dream-bask-health-mxqye/
    3. Start a Mom Blog. (n.d.). How to start a YouTube channel. Retrieved August 6, 2025, from https://startamomblog.com/how-to-start-youtube-channel/
    4. Zensurance. (n.d.). How to start a dog walking business. Retrieved August 6, 2025, from https://www.zensurance.com/blog/how-to-start-a-dog-walking-business
    5. CandleScience. (n.d.). Starting your own candle business: A blueprint for success. Retrieved August 6, 2025, from https://www.candlescience.com/starting-your-own-candle-business-a-blueprint-for-success/?srsltid=AfmBOoovYzf3j0JLEAN-GutFU-ky6RBms1guGcXK_X2sV4mIL0JYSFc4
    6. Design Work Life. (n.d.). 22 places to sell digital art online. Retrieved August 6, 2025, from https://designworklife.com/22-places-to-sell-digital-art-online/
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