The global telehealth market reached $83.5 billion in 2022. Telehealth usage jumped from just 0.1% in 2019 to 17% of all patient visits in 2023. These numbers tell an impressive story.

This explosive growth creates both opportunities and challenges. McKinsey estimates that $250 billion of current US healthcare spending could be virtualized. Many healthcare providers still find it hard to capture their share of this expanding market.

The right telehealth business growth strategies are significant to success. We at Bask Health have witnessed how proper planning and execution help healthcare providers thrive in the virtual care space. Studies show that telehealth can reduce healthcare system costs by more than 50%. It also expands access to the 30 million Americans living in healthcare deserts.

In this article, we'll share proven strategies for growing your telehealth practice. The focus ranges from building a strong service foundation to optimizing patient experience and scaling operations. Let's explore ways to expand your virtual care footprint and make quality healthcare more available.

Key Takeaways

• The global telehealth market reached $108.50 billion in 2023 and is expected to grow at 25.7% CAGR, reaching $851 billion by 2032, making it a rapidly expanding industry.
• The U.S. telehealth market is valued at $42.54 billion in 2024, with psychiatry, chronic disease management, and primary care leading the sector. Mental health services account for 36.8% of all virtual visits.
• SEO and digital marketing are essential for telehealth growth. Studies show email marketing delivers a 3,600% ROI, while social media influences 57% of consumers' healthcare decisions.
• AI and automation enhance telehealth scalability, optimizing patient engagement, scheduling, billing, and insurance claims. AI-driven automation can reduce operational costs by 50%.
• Successful telehealth services integrate HIPAA-compliant platforms, efficient patient management systems, and customized service packages, ensuring patient data security and seamless virtual consultations.
• Automated patient registration, real-time scheduling, and AI-assisted diagnostics improve efficiency, saving providers up to five hours per week.
• Strategic partnerships and B2B collaborations help expand telehealth services nationwide, enabling better accessibility and sustained business growth.
• Bask Health provides expert insights on telehealth expansion, helping providers implement effective business strategies, automation, and digital marketing for long-term success.

Understanding the Telehealth Market

Bask Health's market research reveals explosive growth in the telehealth sector. The global telehealth market started at $108.50 billion in 2023 and will reach $851.00 billion by 2032. This represents a 25.7% CAGR. North America dominates with 54% of the global market share in 2023.

Current market size and trends

The U.S. telehealth market shows strong momentum at $42.54 billion in 2024. The services segment leads the way with a 47.4% revenue share. This growth comes from expanded use in chronic disease management and live patient monitoring.

Telehealth adoption has spread rapidly among healthcare providers. Recent data shows usage increases in every U.S. region during 2023. The West and Midwest both saw 9.5% growth. The Northeast grew by 3.2% while the South increased by 6.7%.

Key growth opportunities

Bask Health's experience points to several promising areas in the telehealth market:

• Psychiatry services command a 12.4% market share
• Remote patient monitoring systems continue expanding
• Web-based delivery platforms lead with 45.9% market share
• Cloud-based solutions show strong potential

Advanced technology integration opens new possibilities. The wearable healthcare devices market is currently worth $40.7 billion and will reach $69.2 billion by 2028. The rise of digital health technologies has pushed governments to create supportive regulations and reimbursement policies.

The Asia Pacific region offers the brightest future. Rapid healthcare digitalization, rising chronic diseases, and limited rural healthcare access combine to create opportunities for companies in the market. Remote patient monitoring systems keep expanding, and telecommunication advances create new opportunities.

Building Your Service Foundation

Bask Health knows that a successful telehealth foundation needs specialties, security, and service offerings. Our experience shows that successful telehealth businesses need strategic planning and strong infrastructure.

Choosing your telehealth specialties

Mental health services rule the digital world. Psychiatry accounts for 36.8% of all virtual visits. Infectious disease (10.6%), obstetrics (10%), and neurology (9.5%) follow as high-demand specialties. Your focus areas should line up with virtual care delivery and market needs.

Our analysis recommends these priorities:

• Primary care and urgent care services
• Mental health and behavioral services
• Chronic disease management
• Medication management
• Remote patient monitoring

Setting up secure platforms

A HIPAA-compliant platform is crucial to protect patient information. Your platform should include video conferencing and these features:

Essential Security Features:

• End-to-end encryption for all communications
• Detailed auditing systems
• Intrusion prevention and detection measures
• Multifactor authentication

Your platform should support secure document management, appointment scheduling, and patient messaging tools. Integration with existing EHR systems helps streamline operations and boost efficiency.

Creating service packages

Our expertise suggests structuring service packages that fit different patient needs and payment models. Your telehealth platform should let patients book appointments through an online calendar based on provider availability.

A virtual waiting room system helps patients complete paperwork or make payments before consultation. This approach creates a smooth patient experience and streamlines operations.

Design your service packages around these elements:

• On-demand consultations
• Scheduled follow-up care
• Chronic condition management programs
• Group therapy sessions (supporting up to 300 participants)
• Remote monitoring services

Your pricing structure should stay flexible while meeting financial goals. Successful telehealth practices often mix different service models to maximize revenue and make care accessible to patients.

Marketing Your Telehealth Services

Making your telehealth practice stand out takes smart marketing. We at Bask Health found that successful telehealth marketing works best when you combine a strong digital presence with compelling content.

Digital marketing essentials

Email marketing generates $36 for every $1 spent—a 3,600% return on investment. This data drives us to create email campaigns that educate patients and solve their specific problems.

Search engine optimization (SEO) makes a huge difference in visibility. We create high-quality content that targets condition-specific keywords and local search terms. Your telehealth practice should focus on content about specific medical conditions and treatments instead of using generic approaches.

Targeted audiences respond well to paid advertising. Our campaigns show that matching bid strategies to specific conditions and symptoms helps achieve marketing and business goals. Paid advertising success depends on:

• Retargeting campaigns for website visitors
• Condition-specific ad targeting
• Strategic bid management for healthcare terms
• Platform-specific content optimization

Content strategy for healthcare

Quality content builds expertise and patient trust. Research shows that 57% of consumers say social media 'strongly influences' their healthcare choices.

Our experience at Bask Health shows that quality content builds trust when delivered to the right audiences. This approach keeps stakeholders engaged throughout their decision-making process. A winning content strategy needs:

• Blog Posts: Regular blog content boosts SEO rankings and creates lasting value. These articles continue to attract traffic years after publication.
• Case Studies: Healthcare tech buyers need solid proof before making complex decisions. Case studies provide this evidence effectively.
• Video Content: Decision-makers watch business videos regularly—76% of executives do so weekly. This makes video marketing vital for reaching key people.

HIPAA compliance remains at the core of all marketing activities. Our content follows privacy regulations while delivering value to readers. We also maintain clear disclosure about sponsored content and health claims in line with FDA guidelines.

Optimizing Patient Experience

Patient experience optimization is key to successful telehealth service delivery. Our data shows that 54% of patients prefer using online scheduling tools when everything works smoothly.

Streamlining appointment booking

Our automated scheduling systems cut staff workload by 35 hours per month. Patients can now book appointments 24/7, which eliminates the traditional 3-5 minute phone scheduling process.

These elements will boost scheduling efficiency:

• Pre-visit paperwork completion
• Automated appointment reminders
• Real-time calendar synchronization
• Insurance verification systems

Improving virtual consultations

A professional virtual environment affects patient satisfaction a lot. 80% of patients report higher satisfaction levels when they receive complete educational materials during consultations.

These steps create optimal virtual consultations:

• Professional background with solid colors
• Adequate front lighting for clear visibility
• Direct camera eye contact for patient engagement
• Minimized background noise and distractions

Patients who get clear technical guidance and support before their first virtual visit show better engagement and less anxiety. Our platform has built-in troubleshooting assistance that ended up increasing patient satisfaction by 23%.

Following up effectively

Post-visit care plays a significant role in patient outcomes. Studies show that patients without proper follow-up care face higher readmission risks. Our integrated follow-up system helps us:

1. Send automated post-visit summaries
2. Schedule follow-up appointments automatically
3. Provide digital educational resources
4. Monitor patient progress remotely

Remote patient monitoring works especially well when tracking vital signs, sleep patterns, and activity levels. This continuous monitoring helps catch potential problems early and reduces emergency department visits.

Our digital patient education platform helps 80% of patients who often have questions after their appointments. We provide evidence-based materials written at a 4th-to-5th-grade reading level to ensure everyone can access and understand the information.

Scaling Your Operations

Scaling telehealth operations needs the right people and efficient processes. Bask Health has found that successful expansion depends on two essential elements: the core team and automated systems.

Hiring and training staff

The competitive market makes finding qualified telehealth professionals challenging. Our experience shows that defining specific needs for doctors, therapists, nurses, and specialists is vital. We prioritize candidates' 'website' manner and their comfort with telehealth technology over traditional bedside manner assessments.

Training is the lifeblood of successful scaling. A complete training program includes:

• Digital communication skills for virtual patient engagement
• Cultural competency for inclusive care delivery
• HIPAA compliance and patient privacy protocols
• Technical proficiency with telehealth platforms

Hands-on training works best for original implementation. An Education Manager ensures each team member gets tailored training resources and continuous support. This approach has reduced onboarding time by 50% while maintaining high-quality care standards.

Automating key processes

Automation changes the game when scaling telehealth operations. Our robotic process automation (RPA) has optimized many administrative tasks and ended up reducing operational costs. Healthcare providers can now focus more on patient care.

Bask Health's AI-powered solutions have transformed our operations:

• Automated patient registration and eligibility verification
• Optimized billing and insurance claims processing, reducing errors by 50%
• AI-assisted diagnosis support using patient vital statistics
• Automated appointment scheduling and reminders

Our AI implementation saves team members up to five hours weekly. Microsoft Copilot integration has delivered remarkable efficiency gains in operational departments of all sizes. This automation helps newer employees by accelerating their learning curve and productivity.

The Device Manager oversees our automated systems to ensure uninterrupted integration of remote monitoring devices and maintain documentation of best practices. The transition to automated workflows was challenging at first but resulted in a 50% improvement in first-call resolution rates.

Strategic implementation of these systems has brought the most important improvements in operational efficiency. Care Managers handle patient assessments better, while Schedulers employ automated protocols for virtual visits and financial discussions. This integrated approach helps us expand services while maintaining quality standards and reducing administrative work.

Conclusion

Telehealth revolutionizes healthcare delivery today. Market growth and technological advances prove this transformation. Our team at Bask Health has seen how virtual care solutions create real value for healthcare providers and their patients.

Several elements make telehealth work well. A resilient infrastructure with secure platforms and well-laid-out service packages creates strong foundations for growth. Digital marketing helps reach target audiences and gets them to participate actively. When providers streamline their processes and design virtual consultations thoughtfully, patient satisfaction soars, and relationships last longer.

Our experience shows that growing operations need skilled staff members and smart automation. Healthcare providers who accept new ideas can gain much of the expanding telehealth market. They continue to deliver quality care throughout this growth.

Virtual solutions shape healthcare's future increasingly. Healthcare providers must adapt their practices to match patient priorities and market needs. Organizations can build successful telehealth practices that serve their communities well by monitoring results, improving processes, and using proven strategies consistently.

References

1. Grand View Research. U.S. telehealth market: Industry trends and growth analysis. Grand View Research. https://www.grandviewresearch.com/industry-analysis/us-telehealth-market. Accessed January 17, 2025.
2. Grand View Research. U.S. telehealth market: Industry trends and growth analysis. Grand View Research. https://www.grandviewresearch.com/industry-analysis/us-telehealth-market. Accessed January 17, 2025.
3. Sprinklr. Social media for healthcare: Strategies to engage patients effectively. Sprinklr Blog. https://www.sprinklr.com/blog/social-media-for-healthcare/. Accessed January 17, 2025.
4. Wolters Kluwer. Improving patient experience through telehealth and digital education. Wolters Kluwer Expert Insights. https://www.wolterskluwer.com/en/expert-insights/improving-patient-experience-through-telehealth-and-digital-education. Accessed January 17, 2025.
5. Telehealth.HHS.gov. Telehealth training and workforce development: Getting started. HHS Telehealth Best Practice Guides. https://telehealth.hhs.gov/providers/best-practice-guides/telehealth-training-and-workforce-development/getting-started. Accessed January 17, 2025.