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Google Ads

SalesIntegration

About Google Ads

Google's ad platform. Bask uploads purchases to your Google Ads account as conversions, so campaigns can optimize against real Bask sales. It is a paid add-on.

How Bask works with Google Ads

  • For each purchase, Bask uploads the click ID (gclid) captured from the patient's entry URL, the conversion action you chose and the purchase amount.
  • When Bask has them, the patient's email and phone are changed to coded values before upload.
  • Bask skips the upload when a purchase has no gclid, or when no conversion action is selected.
  • The None (page views only) option keeps purchase uploads off. It does not add a Google tag to Studio sites. Add browser tags through Google Tag Manager.

Set up Google Ads

  1. Subscribe to the Google Ads add-on under Plan, then Subscriptions. It is a paid add-on on top of your Bask plan.
  2. In Google Ads, turn on auto-tagging so each ad click carries a gclid.
  3. Create an Import from clicks conversion action in Google Ads for purchase uploads.
  4. In Bask, open App Store, choose Google Ads, then Connect, and select Sign in with Google. Allow the popup if your browser blocks it.
  5. Pick your Google Ads account. If you use a manager account, pick the sub-account that should receive the conversions.
  6. Pick the conversion action and choose Connect in the save bar.

What you need for Google Ads

A Google account with access to your Google Ads account, auto-tagging switched on, and an Import from clicks conversion action. No keys to copy.

Good to know

  • If no conversion actions appear, create an offline Import from clicks action in the selected Ads account.
  • If purchases are missing, check for a gclid, a selected conversion action and active add-on access.
  • If add-on access ends, an existing connection stays accessible so you can disconnect it. Billing is managed separately.
  • Disconnecting stops new uploads. Conversions already uploaded stay in Google Ads.

Who it is for

Usually set up by a marketing agency with permission to manage integrations in Bask. It suits teams that buy Google ads and want campaigns to optimize against real purchases rather than clicks alone.

How it installs

Installed by signing in to your account in a popup