Pilot each expansion and keep claims within the evidence
Introduce the new category within a defined scope and inspect complete episodes. Compare actual work with the planned pathway, including clarification, referrals, pharmacy questions, and unresolved follow-up. Do not evaluate readiness only from booking volume or a functioning form.
Apply MHRA medicines-advertising guidance to treatment-related promotion. A new category page should not imply guaranteed access to a prescription-only medicine or a clinical outcome. Review the impression created by its title, testimonials, pricing, and calls to action. MHRA: advertise your medicines
Keep evidence from the original category separate from claims about the new one. Success in one pathway does not automatically establish effectiveness, usability, or operational capacity in another. Publish only claims supported by the relevant evidence and qualified review.
Expand further when the team can explain the added responsibilities and demonstrate that the service meets them. Revisit provider scope, professional cover, partners, and privacy as the offer evolves. Growth is a sequence of clinical operating decisions, not merely a longer list of conditions on the homepage.