Review broad access claims before expanding
Check the website for phrases that imply care for all ages or every household member. If the service has narrower criteria, make that clear at the point of enquiry and booking. A small line in the terms should not contradict the main promise.
Use MHRA advertising guidance for medicine-related claims and avoid suggesting guaranteed treatment. Review partner and social campaigns as part of the same offer. A young-looking image or a family message can affect who reasonably thinks the service is intended for. MHRA: advertise your medicines
Before opening, rehearse an underage request, a representative booking, a shared account, an urgent disclosure, and a privacy concern. Confirm both the professional response and the patient-facing explanation.
During the Nottingham pilot, inspect cases that sit near the eligibility boundary. Use the findings to improve training and wording. If the company later wants to accept another age group, reassess competence, safeguarding, registration scope, and follow-up before changing the form or advertising the expansion.