Review whether supported access works in practice
During the pilot, inspect the whole journey: booking, consultation, messages, and any physical follow-up. Include cases where the helper was unavailable or the patient chose a different communication arrangement. A successful video connection is only one part of usable care.
Review public claims about accessibility and ease. Apply MHRA medicines-advertising guidance to treatment-related pages, and do not imply that practical support guarantees a prescription or a particular outcome. Describe the actual assessment offer and its limits. MHRA: advertise your medicines
Look for recurring barriers that the company can remove. Improve instructions, staff training, or contact routes where the evidence supports a change. Preserve professional judgment when a difficulty concerns clinical adequacy rather than interface convenience.
Expand only when the team can explain how it supports the patient while keeping roles and information-sharing clear. Reassess the process as categories, suppliers, and staff change. A supported service should remain centred on the individual receiving care, with help that is appropriate, documented, and practical beyond the first appointment.