Describe the Scottish service before selecting an entity
Write the care model in ordinary language. State whether patients receive advice, diagnosis, treatment, prescriptions, or interpretation of tests. Identify where the staff work and where the organisation controls clinical decisions. These details are more useful to a regulator than a description of the website's technology.
Choose the company structure with advisers who understand the proposed healthcare activity. The Companies House process establishes the corporate entity, but it does not determine whether an independent service needs registration. Keep the incorporation work and the healthcare scope assessment as separate project decisions. Companies House: set up a limited company
Show the allocation of responsibility between the brand, doctors, pharmacies, and laboratories. If a commercial partner buys advertising, decide who checks the claims. If a contractor supplies doctors, decide who handles absence, restrictions, or an unresolved result after the contract ends.
Review the patient terms against that map. The named care provider should remain identifiable when the patient follows a link from an affiliate, receives a prescription message, or asks to complain.