Choose the payment model
Decide whether the service accepts direct payment, insurance, or both. Document what the patient pays for and when charges occur.
For subscriptions, explain renewals, cancellations, refunds, and what happens when treatment is not clinically appropriate. Review the terms before you configure recurring charges.
For insurance, confirm coverage and reimbursement separately. A covered telehealth service does not automatically have the same payment rules across all plans.
Check current New York parity provisions, payer contracts, and billing guidance. If you serve Medicaid patients, review enrollment and telehealth policy through eMedNY.
Sources: New York Insurance Law §3217-h and New York Medicaid telehealth information.
Build the operating budget from actual quotes and staffing assumptions. Include formation, legal work, credentials, clinical time, insurance, software, support, and referral coordination. Model the cost of declined visits and follow-up, as well as successful treatment.
Assign each dependency an owner and a completion date. Update the schedule from issued credentials and completed agreements rather than a generic estimate. Patients should see accurate charges before they commit, including any separate medication, laboratory, or delivery costs.