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Google Analytics

Data and analyticsIntegration

About Google Analytics

Google's web analytics product. Bask adds your GA4 tag to your patient portal and to older questionnaires and landing pages, so sessions and events land in your own GA property. Studio sites and flows are tracked through Google Tag Manager instead.

How Bask works with Google Analytics

  • Bask stores your GA4 Measurement ID and adds the GA4 tag to your patient portal and to older questionnaires and landing pages.
  • Sessions and events from those pages arrive in your own Google Analytics property, so you report on them in Google.
  • Studio sites and intake flows are not tagged by this connection. To track them, add GA4 through Google Tag Manager.
  • On Studio flows, use the step_viewed event for each intake screen and the purchase event for completed purchases.

Set up Google Analytics

  1. Open App Store in your Bask sidebar, choose Google Analytics, then choose Connect.
  2. In Google Analytics, open Admin, then Data streams, and copy the Measurement ID of your web stream.
  3. Paste it into Measurement ID. It starts with G- followed by 10 letters or numbers.
  4. Choose Connect in the save bar.
  5. For Studio sites and flows, connect Google Tag Manager, create your GA4 tags there and publish them.
  6. Preview your tags against a published site, then check the events in GA4.

What you need for Google Analytics

Your GA4 Measurement ID (G-XXXXXXXXXX). Nothing else is needed in Bask, because reporting is configured in Google.

Good to know

  • A property number, a UA- ID or a stream URL is not accepted. Only the G- Measurement ID works.
  • Bask does not leave your own test visits out of reports. Set up test filters in Google Analytics.
  • Disconnecting removes the saved ID. Data already collected stays in Google Analytics, and tags you added through Tag Manager stay in your container until you remove them there.

Who it is for

Usually set up by a marketing agency or developer with permission to manage integrations in Bask. It suits stores that already report website activity in Google Analytics and want the patient portal and older questionnaires in the same property.

How it installs

Installed with keys you paste in